Chaos and Creativity – Alex Stone Jewellery


I’m sure she’d be embarrassed by the Super Mum moniker but if anyone I know has earned the cape its Alex Stone. Alex is Mum to three boys aged 5 and under and is the sole proprietor of her own jewellery making business – Alex Stone Jewellery.  Her husband Adam an IT contractor, is working full time as well as building his own software development business. Juggling two enterprises and three kids is tricky enough but the Stones who have recently emigrated from the UK, are doing it all without help from the extended family.

Alex is a trained silversmith and her work is mostly sleek, streamlined and contemporary. Yet she is not afraid to have fun with the colorful and quirky using  beads, buttons and gem stones. Every piece is unique and hand crafted in her home studio. The business began in the UK  in 2003 when Alex decided to turn her passion into her livelihood. She quit an unsatisfying position at the National Health Service to study jewellery design and silver smithing.  After graduating Alex was awarded a grant from the Princes Trust which enabled her to set up a studio. Before long she had built up a regular customer base and formed relationships with a number of retailers.

A frosted sterling silver pendant with pink enamel from the “Oceans collection”.

In 2006 the Alex and Adam made the huge leap of emigrating to Australia in search of a more easy going lifestyle. It wasn’t long before their first son Hayden arrived with Bradley and Bobby following in quick succession. Alex’s own dreams went into hibernation as she focused entirely on her young family. Around the beginning of this year Alex felt herself itching for a creative outlet, to find herself again.  Serendipity paid The Stones a visit. Whilst Adam was sorting through some storage boxes in the garage he uncovered a box of her old stock that she didn’t realize she still had.  Alex put photos of the rediscovered items on Facebook and people started asking if she was back in business. It was all the motivation she needed to set up a shop once again.

Sleek and modern – a Split d-bar ring in sterling silver.

Alex currently runs a stall at the Rocks market in Sydney once a month and sells through the retailer Free Range Living at Kurnell ( Naturally  she operates an online store and is happy to ship anywhere in the world.  The business is experiencing a slow build mostly through word of mouth. Alex is a self confessed social media junkie, obsessed with Pinterest and these platforms are giving her brand extra legs.

Domed sterling silver pendant with two garnets.

Trying to work at home whilst juggling the needs of young boys is difficult and Alex is the first to admit that the frustration often gets to her.  However her extremely supportive husband, reminds her that her business is “a marathon not a sprint”.  Working at a steady pace and not allowing the stress to impinge too much upon her family life is the key to keeping her dreams alive. Whilst she thrives on the creative buzz of the Rocks markets she’s had to wind her participation back from fortnightly  to once monthly as she simply did not have the time to produce enough stock.  Also  family life has impacted the way she works. In the past she would spend days developing intricate pieces whereas now she generally goes for a bold, streamlined look which are quicker and easier to produce.

Loving the buzz at The Rocks markets in Sydney.

Eventually Alex would love to open a studio space outside of her home where people can watch her in action and where she can teach her art. For now she’s enjoying taking every day as it comes and finding inspiration all around her. She describes herself as being “obsessed with creativity” and driven to make beautiful things.

The cute and quick “Button” collection.

Check out more of Alex Stone’s stunning creations at : or

A piece commissioned for last Valentines Day.

The Surprise Beginning

12 thoughts on “Chaos and Creativity – Alex Stone Jewellery

  1. Gorgeous pieces. I’m about to start selling my dresses at the markets so I love to hear about other people who do it.

    • I’d love to hear more about your dresses and sneak a peak. Are they on Whoa Mumma or do you have a separate website?
      All the best of luck with the new venture.

  2. I love silver jewelry and those are great. Especially like the heart pendant.

    Ai @ Sakura Haruka

  3. Wow, these pieces are stunning! I especially love the valentines day heart. I have a collection of heart shaped pendants, my husband bought me one for valentine’s day when we first started dating and over the years he’s bought me more and more. I don’t know why I’m so addicted to them…

  4. what gorgeous pieces of jewellery!!

  5. I love that d-bar ring, it’s beautiful! Such talent.

  6. That’s a gorgeous post! Well done Alex for finding room in your life for creativity, you obviously have talent 🙂 I loved the buttons too! X

    • Thanks Zanni
      Alex is one of those amazing people who just lives and breathes creativity. She’s passed it on to her lovely boys as well.
      Thanks for stopping by.

  7. Lovely and different. Thanks for Flashing this week. Cheers Bree.

  8. Ooh I love the button pieces, so cute!

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