Over the last few months life circumstances have conspired to force me to put Mumabulous on the back burner. I can at best produce one piece of (hopefully) entertaining drivel per week. I’d like to think I’m embracing the slow blogging movement except I’m doing it with a side serve of valium. I’ve been trying to put my time away from cyberspace to good use with purposeful activities like passing TAFE, going to the gym and reading David Sedaris. Whilst these pursuits have been productive I’ve also indulged in a fair amount of navel gazing about the purpose of this blog and arrived at no conclusions.
There’s been much talk about “blog purpose” in our scene in recent weeks. It seems like there’s something in the water. This post from Tiny Savages seems to sum up the general vibe “out there”. Its a sentiment echoed across a few blogs I’ve read.
As for me, it would be easier to tell you want my purpose is not.
I didn’t set out to make myself appear the biggest desperado on the Aussie Mummy blogging scene. Nevertheless I’m sure I’ve given the impression that I am some kind of love addled cougar.
Indeed if Mumabulous wore shoes they would probably be these ones.
In real life (IRL) I dont look like a desperado. ( At least I dont think I do). There’s barely any leopard skin print, fake tan or chunky gold jewellery in sight. IRL I look like the TV presenter Melissa Doyle and schlep around like a woman who is not so much desperate but completely abandoned hope. These being the only hint that I may still have a pulse and I am finding difficult to hold my p- poker face.
Nor did I intend to turn my husband into a caricature. Some people think I’m married to Sheldon from the Big Bang Theory. Unfortunately Dadabulous cant do the Vulcan salute – although he strained his hand trying it at the dinner table the other night. The rest of Team Abulous cant do it either and P1 doesnt understand why one would want to.
In actuality my gorgeous little red headed husband is more like this guy – if he’d grown up to become a software guru, gaming aficionado and sci-fi geek.
- Ginger Meggs and Dadabs – separated at birth
- Clearly inspiration is what I needed so I decided to conduct some research into what makes a blog a success. I spent some time pouring over the big blogs – The Blog Busters. My observations are as follows. Note that I am not mentioning any names so as not to appear sycophantic. A brown nose is not a good look with my skin tone. On the flip side, the Blog Busters dont all suit my particular tastes. In fact some of them bore me senseless but this is not GOMI.
- The thing that the Blog Busters have in common – the factor that unites them is that none of them are obsessed by Michael Fassbender. That’s right – the more successful bloggers are able to divert there attention away from handsome actors in order to focus on real life issues that their readers can relate to. Having said that a good proportion appear to be obsessed by Offspring.
- Blog Busters are slick looking productions. They employ skilled photography and a flair for graphic design rather than shamelessly plundering Shirtless British Men of Tumblr or Bitches Love Michael Fassbender (also of Tumblr) for visual content. Consequently most of the Blog Busters have a professional magazine feel. By contrast Mumabulous evokes Cleo magazine in its 1980s hey day. Onya Jack!
Successful bloggers frequently write to a theme such as fashion, interior decorating food, crafting or fitness. They provide readers with helpful information and tips relating to the topic. Some have an over arching narrative (like a family swapping city stress for country life) which resonates with their audience.
Some are popular simply because the writing is thought provoking and emotive. Most of them have an unquantifiable allure- the X Factor if you like. These blogs are loved because they radiate personality. Reading feels like chatting to an old friend.
So am I going to put any of these recently gleaned conclusions to use in order to improve my blog and boost my profile? Nup. Trying to be a Blog Buster is like trying be sexy. You’ve either got it or you haven’t. Meanwhile I’ll just keep chipping away, blogging without a purpose.
Does your blog have an over riding purpose? Do you admire any of the Blog Busters? What are the qualities that keep you coming back to any particular blog?
* I’m not sure that Redfoo has the X Factor but a sense of humor he does have.